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Global augmented reality campaign

Published:  21 September, 2016

An oil and gas wellstream processing company with a reputation for technological innovation reports it has launched the first phase of a global ‘augmented reality’ campaign and says it will deliver marketing, information and instructional benefits to the staff and customers of Fjords Processing.

Visitors to the Fjords Processing stand at FPSO Congress 2016 in Singapore (19th-22ndSeptember) will be able to simply point a mobile device to the company’s logo to view an on-screen video of its Streamlined Performance philosophy and capabilities.

And the company says the Pokémon Go-style process will also work with any Fjords Processing logo, anywhere in the world, using a free recognition software ‘app’ to trigger the video. It can work with signs, buildings and printed materials – anywhere the logo is featured. The company says this means the company’s logo acts as a video screen for its messages, across its global operations and the intention is to even include famous landmarks around the world in the campaign.

“We are offering the new augmented reality experience this week as an extra enjoyable aspect to visiting our FPSO stand but we are also looking at more serious applications for it, to help improve our customers’ operations,” said Kjetil Ulving-Tufte, SVP business development and communications (pictured).

Fjords Processing                 

Click here for the full unedited version of the release as provided by the company

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